{"id":57,"date":"2018-01-09T19:20:21","date_gmt":"2018-01-09T19:20:21","guid":{"rendered":"http:\/\/ramon-mateos.com\/?p=57"},"modified":"2025-07-02T17:04:55","modified_gmt":"2025-07-02T17:04:55","slug":"lo-importante-es-participar","status":"publish","type":"post","link":"http:\/\/ramon-mateos.com\/?p=57","title":{"rendered":"Lo Importante Es Participar"},"content":{"rendered":"<p align=\"justify\"><img loading=\"lazy\" class=\"alignnone wp-image-210\" src=\"http:\/\/ramon-mateos.com\/wp-content\/uploads\/2018\/01\/n-300x176.jpg\" alt=\"\" width=\"501\" height=\"294\" srcset=\"http:\/\/ramon-mateos.com\/wp-content\/uploads\/2018\/01\/n-300x176.jpg 300w, http:\/\/ramon-mateos.com\/wp-content\/uploads\/2018\/01\/n.jpg 450w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><\/p>\n<p align=\"justify\"><img loading=\"lazy\" class=\"alignnone wp-image-228\" src=\"http:\/\/ramon-mateos.com\/wp-content\/uploads\/2018\/01\/TUNEL007-300x225.jpg\" alt=\"\" width=\"502\" height=\"377\" srcset=\"http:\/\/ramon-mateos.com\/wp-content\/uploads\/2018\/01\/TUNEL007-300x225.jpg 300w, http:\/\/ramon-mateos.com\/wp-content\/uploads\/2018\/01\/TUNEL007-401x301.jpg 401w, http:\/\/ramon-mateos.com\/wp-content\/uploads\/2018\/01\/TUNEL007.jpg 600w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/><\/p>\n<p class=\"style1\" align=\"justify\">ENGLISH BELOW<\/p>\n<p class=\"style1\" align=\"justify\">Es \u00e9sta una consigna de f\u00e1cil aplicaci\u00f3n en cualquier \u00e1mbito, desde el social al publicitario, una interpelaci\u00f3n al ciudadano para que act\u00fae, pero con un significado similar a \u00abel medio es el mensaje\u00bb de MacLuhan: no es tan importante el fin como el movimiento. De hecho se puede hablar de un intento de clausura medi\u00e1tica de la m\u00e1xima pol\u00edtica tan cuestionada (pero a la vez tan aplicada) de Maquiavelo: el fin justifica los medios. Enterrar un debate impopular tras la avalancha de las im\u00e1genes y la interactividad.<\/p>\n<p class=\"style1\" align=\"justify\">Desde la promesa de la interactividad (y en su relaci\u00f3n con la virtualidad) se proyecta la actual proliferaci\u00f3n de la imagen y abunda en la controversia sobre su capacidad para convertir lo real en un \u00abtodo ficticio\u00bb .<\/p>\n<p class=\"style1\" align=\"justify\">Si los registros de lo real (fotograf\u00edas, pel\u00edculas de cine) vuelven compleja la relaci\u00f3n entre lo real y su representaci\u00f3n \u2013entre lo real y lo ficticio\u2013, ya que dicho registro puede ser m\u00e1s o menos subjetivo pero siempre es parcial, (pues reenv\u00eda al imaginario de qui\u00e9n toma las im\u00e1genes y al imaginario del receptor de las mismas); \u00e9sta situaci\u00f3n se vuelve a\u00fan m\u00e1s compleja cuando cuenta con las transformaciones del espacio, pues remite a la construcci\u00f3n de una divisi\u00f3n del mundo entre los que miran y los que son mirados, aunque no necesariamente vistos (esto lo podemos comprobar en la industria del entertainment, en la imagen televisada entendida como acontecimientos organizados \u00abpara ser vistos\u00bb y en la ideolog\u00eda del turismo en general).<\/p>\n<p class=\"style1\" align=\"justify\">Nuestra relaci\u00f3n con la imagen y sus t\u00e9cnicas contempor\u00e1neas son rec\u00edprocas, as\u00ed la existencia de una industria cinematogr\u00e1fica tiene influencia sobre los gustos y los imaginarios que la han hecho posible. Por otro lado es evidente que los medios de comunicaci\u00f3n y los desarrollos tecnol\u00f3gicos ejercen una influencia considerable sobre la organizaci\u00f3n del gui\u00f3n, sobre la posici\u00f3n de los actores y de cierta manera sobre el mismo estatuto de la ficci\u00f3n.<\/p>\n<p class=\"style1\" align=\"justify\">Es en la incorporaci\u00f3n del espacio representado d\u00f3nde se instala esta propuesta, dentro de la l\u00f3gica de las peripecias artificiales, de los trucajes medi\u00e1ticos, cuando cualquier interpretaci\u00f3n de una crisis \u00abobjetiva\u00bb dentro de lo social se plantea del mismo modo que una escenograf\u00eda de una pel\u00edcula de cat\u00e1strofes.<\/p>\n<p align=\"justify\"><span class=\"style1\">En este contexto planteamos un espacio l\u00fadico consisten en una galer\u00eda de tiro donde el espectador podr\u00e1 \u00abinteractuar\u00bb , disparando sobre las im\u00e1genes proyectadas que recoger\u00e1 u<\/span>na c\u00e1mara de circuito cerrado desde la v\u00eda p\u00fablica.<\/p>\n<p align=\"justify\"><img loading=\"lazy\" class=\"alignnone wp-image-227\" src=\"http:\/\/ramon-mateos.com\/wp-content\/uploads\/2018\/01\/TUNEL005-300x208.jpg\" alt=\"\" width=\"488\" height=\"339\" srcset=\"http:\/\/ramon-mateos.com\/wp-content\/uploads\/2018\/01\/TUNEL005-300x208.jpg 300w, http:\/\/ramon-mateos.com\/wp-content\/uploads\/2018\/01\/TUNEL005.jpg 600w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/><\/p>\n<p align=\"justify\">\u00a0<img loading=\"lazy\" class=\"wp-image-207 alignleft\" src=\"http:\/\/ramon-mateos.com\/wp-content\/uploads\/2018\/01\/LO_IMPOR-200x300.jpg\" alt=\"\" width=\"487\" height=\"731\" srcset=\"http:\/\/ramon-mateos.com\/wp-content\/uploads\/2018\/01\/LO_IMPOR-200x300.jpg 200w, http:\/\/ramon-mateos.com\/wp-content\/uploads\/2018\/01\/LO_IMPOR.jpg 400w\" sizes=\"(max-width: 487px) 100vw, 487px\" \/><\/p>\n<p align=\"justify\"><img loading=\"lazy\" class=\"wp-image-206 alignnone\" src=\"http:\/\/ramon-mateos.com\/wp-content\/uploads\/2018\/01\/LO_IMPO4-300x224.jpg\" alt=\"\" width=\"487\" height=\"363\" srcset=\"http:\/\/ramon-mateos.com\/wp-content\/uploads\/2018\/01\/LO_IMPO4-300x224.jpg 300w, http:\/\/ramon-mateos.com\/wp-content\/uploads\/2018\/01\/LO_IMPO4.jpg 600w\" sizes=\"(max-width: 487px) 100vw, 487px\" \/><\/p>\n<p><iframe loading=\"lazy\" title=\"Lo importante es participar\" src=\"https:\/\/player.vimeo.com\/video\/255717899?dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"><\/iframe><\/p>\n<p align=\"justify\">ENGLISH TEXT<\/p>\n<p align=\"justify\">\u00abAmmunition Deli Gallery\u00bb is a shooting range where the spectator interacts by firing at projected images picked up in real time from the street outside by a closed circuit camera. The user vicariously becomes a sniper. The exhibition was announced with a bill posting campaign around Madrid and Barcelona. A photographic record of this campaign is also on show at the gallery together with a series of videos in spot format, setting out three models of civil participation in society under the slogan \u00abParticipating is what counts\u00bb .<\/p>\n<p align=\"justify\">\u00bb This motto is easy to apply in any realm from the social through to advertising, a call to citizens to act, but with a meaning similar to McLuhan&#8217;s \u00abthe medium is the message\u00bb: the end is less important than the movement. We can even talk of an attempted media bar on Machiavelli&#8217;s much questioned (but widely applied) maxim: the end justifies the means. Burying an unpopular debate under an avalanche of images and interactivity.<\/p>\n<p align=\"justify\">Starting from the promise of interactivity (and of its relationship with virtuality) it looks at the current proliferation of the image and explores the controversy over its ability to turn the real into \u00aball fiction\u00bb.<\/p>\n<p align=\"justify\">We have reciprocal relations with the image and its contemporary techniques; just as the existence of a film industry influences the tastes and the stock of images that made it possible. Also, the mass media and technological developments clearly have a large influence over the organisation of the script, the position of the actors and, in some sense, even the status of the fiction.<\/p>\n<p align=\"justify\">This proposal is about the incorporation of represented space within the same logic as artificial events or media tampering, when any interpretation of an \u00abobjective\u00bb crisis in the social sphere is approached in the same way as the set design of a disaster film.<br \/>\nIf the recording of reality (photographs, films) makes for a complex relationship between the real and its representation \u2013 between fact and fiction, since the record may be more or less subjective but is always partial (remitting to the image stock of the person who took the images and the image stock of their receiver), the situation turns more complex still when it includes the transformation of space. Evoking the construction of a division in the world between those who look and those who are observed.\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ENGLISH BELOW Es \u00e9sta una consigna de f\u00e1cil aplicaci\u00f3n en cualquier \u00e1mbito, desde el social al publicitario, una interpelaci\u00f3n al ciudadano para que act\u00fae, pero con un significado similar a \u00abel medio es el mensaje\u00bb de MacLuhan: no es tan importante el fin como el movimiento. De hecho se puede hablar de un intento de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,4,1],"tags":[],"_links":{"self":[{"href":"http:\/\/ramon-mateos.com\/index.php?rest_route=\/wp\/v2\/posts\/57"}],"collection":[{"href":"http:\/\/ramon-mateos.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/ramon-mateos.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/ramon-mateos.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/ramon-mateos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=57"}],"version-history":[{"count":6,"href":"http:\/\/ramon-mateos.com\/index.php?rest_route=\/wp\/v2\/posts\/57\/revisions"}],"predecessor-version":[{"id":556,"href":"http:\/\/ramon-mateos.com\/index.php?rest_route=\/wp\/v2\/posts\/57\/revisions\/556"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/ramon-mateos.com\/index.php?rest_route=\/wp\/v2\/media\/226"}],"wp:attachment":[{"href":"http:\/\/ramon-mateos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=57"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/ramon-mateos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=57"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/ramon-mateos.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=57"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}